"What used to be a bunch of nice old ladies selling beautiful antiques has popped off into an inter-generational shopping bonanza."
Online vintage retail exploded during the lockdown. Depop grew to over 2 million active users buying and selling second-hand clothes.
While many Depop users cashed in on their closets or browsed affordable, hidden gems, a subculture of savvy resellers turned thrifting into niché online businesses.
Sellers are now taking their online shops to local flea markets for IRL pop-ups.
GenZ resellers have found an edge over the competition.
For most legacy antique and vintage shops, '90s & y2k fashion isn't considered truly vintage. Traditional outlets have widely overlooked stonewashed denim, bucket hats, and '90s-inspired baggy sweatshirts.
Suitable for the planet AND wallet.
This sustainable shift comes in perfect harmony with fast fashion's failure to meet the ethical demands of modern-day consumers. We are aware, more than ever; discarded clothes end up in landfills, burned, or shipped to rot in developing countries.
Giving a second life to overlooked threads is good for the environment and comes at a discount at the register. Cost-conscious shoppers can breathe a little easier knowing price tags are not unnecessarily marked up to appease capitalism. Additionally, supporting small, independent businesses warms the heart and benefits the local community.
Silverlake Flea Market (Los Angeles)
Nostalgic Threadz (Youtube)
Melrose Trading Post (Vox)